Claude Skills

Skills Creation Process

#

Example Expert Skills

#

Research & Strategy

#

Keyword Research

Identifies what prospects actually search for, ensuring every piece of content and every campaign targets terms with real demand and winnable competition.

Lead Gen Strategy

Defines how we attract and capture qualified prospects—without this, we're just creating traffic that never converts to revenue.

Funnel Architecture

Maps the buyer journey from first touch to closed deal, ensuring no leads leak through gaps between touchpoints.

SEO & Visibility

#

Technical SEO

Ensures search engines can crawl, index, and rank pages. Broken foundations mean even great content stays invisible.

Local SEO & GBP

Drives foot traffic and local leads through Google Business Profile optimization and local pack rankings—critical for service-area businesses.

Answer Engine Optimization

Positions content to be cited by AI assistants and featured snippets. This is where search is heading; early movers win.

Link Building

Builds domain authority through quality backlinks. Without external validation, rankings plateau regardless of content quality.

Paid Media

#

Paid Advertising

Delivers immediate, scalable traffic when organic can't move fast enough. Essential for launches, promotions, and competitive markets.

Content & Conversion

#

Copywriting

Turns features into benefits and browsers into buyers. Every touchpoint either persuades or loses the prospect.

Content Strategy

Plans what to create, for whom, and when—preventing the "publish and pray" approach that wastes production resources.

Conversion Rate Optimization

Extracts more revenue from existing traffic. Improving conversion by 20% is often easier than growing traffic by 20%.

Landing Page Design

Creates focused, high-converting destinations for campaigns. Generic pages kill campaign ROI.

Automation & AI

#

GHL Automation

Automates client fulfillment workflows—follow-ups, appointment booking, pipeline management—inside our core platform.

N8N Automation

Connects systems that don't natively talk to each other. Self-hosted, no per-task fees, full control over client data.

Make Automation

Visual workflow builder for complex multi-step processes. Faster to build than code, more flexible than native integrations.

AI Voice & SMS

Handles routine conversations at scale—appointment confirmations, lead qualification, reactivation—without human bottlenecks.

Operations

#

Analytics & Reporting

Proves ROI and identifies what's working. Without measurement, optimization is just guessing.

CRM & Database

Maintains the single source of truth for every contact. Disorganized data means dropped leads and duplicate outreach.

Sales Enablement

Arms the sales process with assets, sequences, and insights that shorten close cycles and increase win rates.

Compliance

Keeps us legal—TCPA, CAN-SPAM, GDPR, accessibility. One violation can cost more than a year of revenue.

Creating the Skill

#

This will be a series as it is detailed and each step could take 1-2 hours when done correctly.

We are basically compiling best practices, checklists, desired output, expert methods and telling AI to “behave like this”.

Example Build Process

#

• 10-20 hours per skill
• Define target user
• List use cases
• Document success metrics
• Identify deliverables
• Identify Experts
• Summarize Expert Systems
• Define best practices
• Compile Glossary
• Document Frameworks
• List compliance/regulations
• Define advanced tactics
• Map Decision Tree
• Define anti-patterns
• Create Consulation Phases
• Output templates/Reports
• Checklists
• Calculations
• Define triggers
• table of contents
• document edge cases
• test
• fix gaps
• package skill file